Sentient Jet

Private aviation sells trust. Every brand decision either builds it or erodes it — and at Sentient Jet, I own all of them.

As SVP, Head of Marketing, I led the full marketing function for one of North America's premier private aviation brands: brand positioning, digital marketing, CRM, media, PR, partnerships, creative, and strategy — built for an ultra-high-net-worth audience that measures experience against the best in the world.

In under a year, the team outperformed marketing benchmarks by 25% and launched two new card products — while building a partnership portfolio that includes the Boston Celtics, Aspen Snowmass, and the Kentucky Derby. In under two years, we rebuilt the entire marketing analytics platform. This allowed the business to have line of site into and establish key benchmarks for marketing contribution. We measured triple digit increases in qualified lead contribution from marketing down to the placement level and overall card contribution from marketing was the higest recorded in the 25+ year history of Sentient Jet.

The work is about making Sentient feel as premium as the experience it sells.