Sentient Jet

Private aviation sells trust. Every brand decision either builds it or erodes it — and at Sentient Jet, I own all of them.

As SVP, Head of Marketing, I lead the full marketing function for one of North America's premier private aviation brands: brand positioning, digital marketing, CRM, media, PR, partnerships, creative, and strategy — built for an ultra-high-net-worth audience that measures experience against the best in the world.

In under a year, the team outperformed marketing benchmarks by 25% and launched two new card products — while building a partnership portfolio that includes the Boston Celtics, Aspen Snowmass, and the Kentucky Derby.

The work is about making Sentient feel as premium as the experience it sells.