About my work.
With 20+ years in digital, social, and brand strategy, Meg Riley has built her career at the intersection of big ideas and real business results — and she's not slowing down.
Today, Meg is SVP, Head of Marketing at Sentient Jet, where she leads the full marketing engine — partnerships, PR, media, CRM, creative, and strategy — for one of the most exciting brands in private aviation. In under a year, her team outperformed benchmarks by 25% and launched two new card products, all while building partnerships with brands like the Boston Celtics, Aspen Snowmass, and the Kentucky Derby.
Before Sentient, Meg spent nearly seven years at MullenLowe U.S., ultimately leading the social practice as SVP, U.S. Head of Social. She grew that team from eight people to thirty, expanded the client roster from three to ten, and took revenue from under $1M to close to $10M. Brands like KFC, GEICO, Burger King, JetBlue, and E*TRADE trusted her team to rethink what social could do for them — and they delivered, earning 40+ industry awards including Cannes Lions and Effies along the way.
Meg has always believed that social has the power to reshape every brand touchpoint when it's done with modern, audience-first thinking. That belief has guided her work across agencies including The Martin Agency, DigitasLBi, and Fulgent Media, and across categories from CPG and QSR to luxury, aviation, and fintech.
Beyond the day job, Meg serves as an Election Official for the Commonwealth of Massachusetts and sits on the Hull Culture Council, where she helps oversee local arts grant funding. Boston College grad, Spanish minor, permanent optimist.
CLIENT Experience :
26.2 Brew
Royal Caribbean
Cointreau
Harley-Davidson
Sennheiser
Edgewell
Burger King
E*TRADE
Century 21
Jet Blue
Tic Tac
Warner Brothers Games
Optimum Cable
Discover Card
Delta Air Lines
Tylenol
Motrin
Mentos
American Cancer Society
Dunkin' Donuts
Iron Mountain
Pitney Bowes
TV Land
Penske Trucks
Experian
Polaroid
Time Inc
Alltel Wireless
Bose
Norwegian Cruise Line
Benjamin Moore Paint
+more
Awards:
KFC (2024)
“SatoSogu”
*Breakup Tweet 2024 Webby Award
Hi-Chew (2024)
“Haunted Hi-Chew”
*Shorty - Gold Honor Food and Beverage, Audience Honor Food and Beverage (2024)
*Webby Award
Burger King (2018)
“Prom King”
* Bronze Lion (Cannes Lions 2018)
* Bronze Clio - Out Of Home (Clio Awards 2018)
* Bronze Clio - Public Relations (Clio Awards 2018)
* Gold Hatch Bowl - Out Of Home (58th Hatch Awards)
* Best in Show (58th Hatch Awards)
* Shortlist: Low Budget/ High Impact Campaign (Cannes Lions 2018)
* Shortlist: Live Advertising/Events (Cannes Lions 2018)
* Shortlist: Best Branding Consumer Campaign (Digiday Awards 2018)
"Turning Their Tweets Against Them"
* Webby Award Winner in Advertising, Media & PR: Real-time Response Campaign
* Gold ANDY Award Winner
* Shortlist: Use of Media (Cannes Lions 2018)
Tic Tac (2016) - One Show Merit Recognition for "Preloader" in two categories:
Consumer Advertising on Mobile
Consumer Advertising in Banners.
Mentos (2012) - One Show Merit Recognition in four categories:
Innovation in Branded Content for "Negative Tweet Eliminator"
Online Branded Entertainment for "Gum Gallery Documentary"
Online Films and Video for "Cobra"
Branded App for "Spider"
The American Cancer Society (2011) - One Show Merit Recognition in nine categories:
Music for "Bieber"
Music for "Usher"
Integrated Branding for "360 Campaign"
Non-Broadcast Campaign for "More Birthdays"
Online Branded Entertainment for "Bieber/Usher"
(4) Public Service Outdoor/Poster for various print/OOH pieces including "Kari Moden"