About my work.
As the former U.S. Head of Social at MullenLowe, Meg leverages her 20+ years of agency digital and social experience to help brands and agencies reinvent the way they build teams around social and influence. Her consulting work spans from new business pitch input to restructuring corporate and agency social offerings including talent development, process overhaul, pricing evaluation, process development and credential-writing.
At MullenLowe she drove strategic thinking across brand and consumer experiences that created meaningful connection and business results. Her deep understanding of the digital landscape infused the strategic process with interesting ways to approach solving problems and developing ideas. She deeply values the role that social plays in a brands ecosystem - believing that it has the potential to shift every other touchpoint if done with modern thinking. The world we live in today and how we experience so many rich, deep layers of that life is within the context of social, and brands have to think outside of their marketing mix when they use social channels to create brand experiences that match. She led her team to challenge clients and partners to think this way.
In addition to overseeing the social practice, Meg was an active participant in the MullenLowe U.S. agency executive leadership team, IPG’s global strategy council, new business development, holding company leadership and industry events. She also judged at award shows including the Effies, Shorties and Gerrety Awards.
Prior to joining MullenLowe in 2017, Meg helped lead the UX strategy team at Martin NY as well as the Warner Brothers Games and Tic Tac accounts. Prior to Martin, while at DigitasLBi she ran the Pitney Bowes and Delta Air Lines accounts at where she challenged brands to develop consumer-first platforms. She was also pivotal in developing the Delta Innovation Class program — one of the first custom brand integrations with LinkedIn.
CV available upon request.
CLIENT Experience :
26.2 Brew
Royal Caribbean
Cointreau
Harley-Davidson
Sennheiser
Edgewell
Burger King
E*TRADE
Century 21
Jet Blue
Tic Tac
Warner Brothers Games
Optimum Cable
Discover Card
Delta Air Lines
Tylenol
Motrin
Mentos
American Cancer Society
Dunkin' Donuts
Iron Mountain
Pitney Bowes
TV Land
Penske Trucks
Experian
Polaroid
Time Inc
Alltel Wireless
Bose
Norwegian Cruise Line
Benjamin Moore Paint
+more
Awards:
KFC (2024)
“SatoSogu”
*Breakup Tweet 2024 Webby Award
Hi-Chew (2024)
“Haunted Hi-Chew”
*Shorty - Gold Honor Food and Beverage, Audience Honor Food and Beverage (2024)
*Webby Award
Burger King (2018)
“Prom King”
* Bronze Lion (Cannes Lions 2018)
* Bronze Clio - Out Of Home (Clio Awards 2018)
* Bronze Clio - Public Relations (Clio Awards 2018)
* Gold Hatch Bowl - Out Of Home (58th Hatch Awards)
* Best in Show (58th Hatch Awards)
* Shortlist: Low Budget/ High Impact Campaign (Cannes Lions 2018)
* Shortlist: Live Advertising/Events (Cannes Lions 2018)
* Shortlist: Best Branding Consumer Campaign (Digiday Awards 2018)
"Turning Their Tweets Against Them"
* Webby Award Winner in Advertising, Media & PR: Real-time Response Campaign
* Gold ANDY Award Winner
* Shortlist: Use of Media (Cannes Lions 2018)
Tic Tac (2016) - One Show Merit Recognition for "Preloader" in two categories:
Consumer Advertising on Mobile
Consumer Advertising in Banners.
Mentos (2012) - One Show Merit Recognition in four categories:
Innovation in Branded Content for "Negative Tweet Eliminator"
Online Branded Entertainment for "Gum Gallery Documentary"
Online Films and Video for "Cobra"
Branded App for "Spider"
The American Cancer Society (2011) - One Show Merit Recognition in nine categories:
Music for "Bieber"
Music for "Usher"
Integrated Branding for "360 Campaign"
Non-Broadcast Campaign for "More Birthdays"
Online Branded Entertainment for "Bieber/Usher"
(4) Public Service Outdoor/Poster for various print/OOH pieces including "Kari Moden"