A bit about my work

I've spent 20 years on both sides of the work: building agency practices and running marketing in-house.

I started in media planning, buying for brands like Dunkin', then moved into digital and UX strategy at The Martin Agency and DigitasLBi. At MullenLowe I built the U.S. social practice from a team of 8 into a 30-person group across three offices, grew it from 3 clients to 10, and took its revenue from under $1MM to nearly $10MM. Along the way the work won 40+ awards, including a Cannes Lion for Burger King.

Most recently I led marketing at Sentient Jet, as part of a five-person leadership team. Sitting on the client side taught me what agencies get wrong when they sell and scope social, and what makes a client renew.

Now I consult independently. I help agencies diagnose and restructure their social, content and influence teams, and I help luxury brands that need senior marketing leadership without a full-time hire.

I’m based in Hull, Massachusetts, on the coast south of Boston.

Beyond the work

I guest lecture on marketing and communications at Boston College, where I enjoy pressure-testing ideas with the next generation of marketers. At home in Hull, I chair the town’s No Place for Hate Committee, serve on the Economic Development Committee and Cultural Council, and work as an election clerk. More about my work in the community →