SVP Head of Social // MullenLowe, 2017 - 2024
Nearly seven years. A social practice built from almost nothing into one of the most awarded in the country.
When I took over the social practice at MullenLowe U.S., we had eight people, three clients, and under $1M in revenue. When I left, we had thirty people, ten clients, and close to $10M — and a portfolio that had won more than 40 industry awards, including Cannes Lions and Effies.
The growth wasn't accidental. It came from building the right team, pitching a sharper point of view, and proving that social — done with strategic rigor and creative ambition — could reshape how major brands showed up in culture.
Clients included KFC, GEICO, Burger King, JetBlue, and E*TRADE. The work for Burger King still stands as some of the most recognized social work of that era.