SVP Head of Social // MullenLowe, 2020 - Current
After building successful social strategies and creative within the traditional agency structure, I identified the opportunity to generate agency revenue and growth by creating a bespoke process, pricing and structure for a social team of specialists within MullenLowe. We had built a unique perspective and proprietary trend identification and social listening tools that demonstrated a new approach to building social that deeply connects with consumers. We paid attention to what they talked to each other about versus what brands were pushing at them, and we found compelling ways to build brand stories and connection through those conversations.
With that vision, I established the award-winning social practice across the U.S footprint for MullenLowe, after delivering steady and considerable growth for social accounts. I grew the team from eight to over thirty and drove revenue from under $1MM to close to $10MM over the course of 5 years. The team now consists of 26 multi-dimensional social experts across that US that specialize in community management, strategy, content creation and analytics.
The MullenLowe Social Team has won multiple awards including Cannes Lions, Effies, Webby Awards, D&AD, WARC, One Show, Andy’s and Shorty Awards.