KFC Social

Elevate “finger lickin’ good” from just an attribute to an attitude that champions the unapologetic ways younger generations enjoy KFC, and bring that to life across social

The Results: Younger generations started relating to KFC and craving their chicken again. Millennial’s consideration of KFC rose by 6%, their recommendations of KFC rose by 8%, and seeing KFC “as a place I’m proud to eat at” rose by 13%. Best of all, visitation to KFCs by millennials went up by 13%, completely reversing the sales decline.

Awards: 2023 Effies: 2x Shortlist