With two decades of agency and brand-side experience, I work with holding company agencies, independents, and in-house teams to unlock what's next.
On the agency side, I bring social and digital creative perspective to new business pitches — helping teams tell sharper stories and win more often. I also consult on social practice optimization, from talent and capability assessments to full team restructures and operational overhauls.
What I do for agencies
Practice diagnostics. A few weeks of interviews, scope reviews and workflow mapping that show why social keeps getting brought in last, under-scoped or lost between departments.
Structure and operating model. Team design, roles, reporting lines and how social, content, influence and creative actually work together.
Scoping and pricing. Scopes that resource social properly and give account teams something they can sell.
New business. Social strategy and creative thinking on pitches, from a team of one.
For brands, I help build the foundation — defining narrative, establishing core values, developing messaging architecture, and creating content strategies that actually move the business forward.
For luxury and premium brands
Fractional head of social or fractional CMO for brands that need senior thinking without a full-time hire. Most recently, I led marketing at Sentient Jet, beating lead and card-sale benchmarks by 25% in my first four months.
How it works
Most engagements start with a fixed-scope, four-to-six-week diagnostic and end with a recommendation your leadership team can act on. Some continue as ongoing advisory work.
