Brand strategy · Social · Agency development
Twenty years building brands, and the teams behind them.
I believe the best marketing starts with genuinely understanding people. From growing MullenLowe’s U.S. social practice into a nearly $10MM business to leading marketing at a luxury brand, agencies and brands bring me in when they’re ready to do something that matters.
Email me, I’d love to chat: rileymdr@gmail.com
Brands and agencies I’ve worked with
Ways I help
Agencies
Building, restructuring and scaling social, content and influence practices: team design, operating models, scoping and pricing.
Brands
Senior marketing and social leadership without a full-time hire, as an advisor or a fractional leader.
New Business Pitches
Social strategy and creative thinking on pitches, from the first brief to the room.
Restructuring social at two national agencies
Discovery, team structure and a new operating model for the social practices at two large agencies.
Read the case study →